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30/05/2024

Neolith Presents its Strategic Plan for the Second Half of 2024

  • The company will launch six new products in the coming months, including a new line of surfaces without crystalline silica and its new Neolith Atmosphere range, and will open three new distribution centers on three continents.

  • Neolith is perceiving a positive market reactivation following promising first quarter results.

 

 

Neolith, the world leader in sintered stone, has announced its business plan for the second half of the year, which includes the launch of six new products and the presentation of a new line of surfaces that does not contain crystalline silica.

 

In addition, the company will continue with its international expansion strategy that has been carrying out over the last three years and will open three new distribution centers in three continents: Europe, America and Oceania, which will strengthen the international implementation of the brand.

 

 

Neolith has always been known for setting trends in the industry, as well as being a synonym for design, quality and high functionality. The company expects to launch its new product line, Atmosphere, which will be comprised of four new models, worldwide by the end of June. According to Jesús Ayarza, CEO of Neolith Group, “These models will add a fresh breeze of innovation to all of our other collections and will help complete our already broad catalog of designs”. Ayarza further said, “We’d like to keep on getting ahead of the market needs and trends by offering new products are at the forefront of the industries and create standards for the sector worldwide”.


In parallel to the launch of Atmosphere, Neolith recently announced that its all-new crystalline silica-free product line known as Neolith for a New Era, which the company has been developing throughout the last year, will be available to the Australian market from June. “The demand will set the pace for the implementation of our new crystalline silica-free product line in different territories. Neolith has made great efforts and a high investment in R&D to develop our surfaces for a New Era, and we’re convinced they will meet the most demanding professionals’ needs very well. These new crystalline silica-free products have the same technical characteristics our customers so adore. We truly believe marble workers and installers will be impressed by how you can work with them,” said Ayarza, adding that “we can already clearly see there will be a period of conversion between materials such as compact quartz, which have been on the market for years, and are losing in market share to other technically superior products like Neolith”.


As concerns the pace of its international expansion, Neolith has announced three new distribution centers will be operating in 2024, which will help continue establishing the brand internationally. The first of them is located in Gothemburg, Sweden, with operations having begun already last February. On the other hand, the month of February also saw the conclusion of the renovation work to open a new Neolith distribution center in Los Angeles, United States, which includes a spacious brand showroom. Finally, Neolith is in the middle of renovating another distribution center in Auckland, New Zealand, which is expected to be up and running in the third quarter of 2024.


These three new centers are in addition to the distribution centers the company inaugurated in 2023 in cities such as Milan, Italy and Katowice, Poland. Thus, at the end of this financial year, the company will have a total of 25 distribution centers around the world.