Neolith is continuing its ambitious international expansion with the opening of a showroom in Milan

  • Moving forward with its ambitious international expansion, Neolith has opened a new urban distribution center in Milan, on premises measuring more than 2,000 m2, thus increasing the brand’s presence in one of the world’s reference cities.  



  • The event was attended by nearly 400 people from all over the world who were able to enjoy the Neolith universe live, as well as the new developments with The New Classtone and Neolith Iconic Design collection, the all-new series which is leading a sector transformation with 0% free crystalline silica in its formula. 



  • Neolith is expanding its presence in the capital of the region of Lombardy with plans to inaugurate new centers around the world in the immediate future.  


Neolith, the world leader in the manufacture of sintered stone, celebrated the opening of a new center in Europe, specifically in Milan, the world’s epicenter of design and fashion. The brand, which already had great presence in the Alpine country through various centers in strategic enclaves around Italy, including the Neolith Urban Boutique in the center of Milan, is multiplying its presence with the opening of an urban center of more than 2,000 m2 to serve the region as well as all its customers around the world who wish to enjoy the most cutting-edge design.  


Nearly 400 people, including architects, interior designers, national and international customers and brand enthusiasts, attended the event by gathering for an exclusive evening during which Neolith showcased its latest developments and applications for high-end architectural solutions.  




“Being able to open such a completely novel venue in a city as emblematic as Milan, the world capital of design and fashion par excellence, fills us with great satisfaction. And this center came about with the same idea, the desire to be the choice for all design and brand enthusiasts around the world,” stated José Luis Ramón, CEO of Neolith Group. 


During this special design event, Neolith showcased new proposals such as The New Classtone, the Neolith range inspired by the best marble in the world with the superior technical characteristics of sintered stone. It also featured Neolith Iconic Design, the all-new award-winning series with 0% free crystalline silica in the formula with which Neolith is positioning itself as the leader of the sector-wide transformation by attaining a completely revolutionary figure to date and using 3D print technology to offer a uniform look across the piece. 


For the very first time in Italy, the company presented its first trends report, Inspiring Living For Tomorrow. Lifestyle Trends 2024, the more than 300 pages of which aim to inspire professionals and design enthusiasts to create exclusive spaces based on today’s trends in architecture and design. 


“This urban center is located in a strategic place which allows us to get even closer to our customers and remain at the head of the sector with our latest models, known for being more sustainable than ever, thereby positioning Neolith as a cutting-edge brand in design, trends and sustainability. To this end, we also presented our recent Sustainable Beauty campaign in Italy which perfectly relays the essence of the company’s engagement in the present and for the future,” added José Luis Ramón. 


During this event, those attending were able to experience the Neolith universe live with the opportunity to appreciate 3D art by Cuboliquido in addition to hearing live music with DJ Irene and the Italian Roaming Band, as well as enjoy prestigious Italian ice cream, a cocktail bar and catering offered by Foodfellas Milano. 




The event was attended by the mayor of Rho, Andrea Orlandi, as well as influencers Nilufar Addati and Alberto Vanin. Chef Paolo Griffa, the owner of the Michelin star restaurant Caffè Nazionale, also did not want to miss the chance to accompany Neolith for the opening of its new center and delighted all those in attendance with a live cooking show. 


The local Neolith staff and members of the executive team, including Daniel Sánchez, Chief Commercial Officer at Neolith Group, were also present to officialize the opening of the new center.  


“Our new distribution center will no doubt boost the brand’s growth in the region and give customers and professionals the possibility of experiencing first-hand and interacting with the wide range of architectural surfaces offered by the company. It’s a key location for promoting the company in one of the major cities for design and trends where Neolith is positioned as a sector pioneer,” said Edoardo Passarini, Managing Director in Italy of Neolith Group. 


The opening of this new distribution center located in the region of Lombardy (Via Risorgimento n. 69/1. 20017 Rho, Milan) is accessible via the Rho Fieramilano subway station. In addition to the four distribution centers it already had, Neolith is completing its own distribution network in Italy to position the company at the forefront of design and fashion with its presence in Milan. It now has a total of 18 distribution centers and 4 showrooms throughout Europe. Moreover, the company is continuing with its international expansion plans and will soon be opening new centers in Europe and in other areas of the world. 


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