29/05/2025
Connection, design and inspiration at two exclusive Neolith evenings in Miami and New Jersey
- Design, architecture and construction professionals took part in the events organized by the brand at two of its North American distribution centers.
- From interactive zones to project showcases featuring Neolith's signature, all activities fostered high-value conversations and strengthened relationships between the brand and local professionals.
Neolith continues to strengthen its leadership in the sector through unique experiences that create meaningful connections with professionals in design, architecture and construction, in an immersive way that aligns with the brand’s values. A clear example of this were the recent events held on May 21 and 22 at its distribution centers in Miami and New Jersey, which brought together dozens of industry professionals for two evenings that were, without a doubt, a resounding success.
An invitation to explore Neolith through the senses
Aimed at presenting the brand’s new colors and highlighting the versatility of its product in interior and exterior spaces, cladding and furniture applications, both gatherings offered a full sensory experience that allowed guests to discover, touch and live Neolith in a completely new different way.
““Neolith Style Zone” at the Neolith showroom in New Jersey.
From interactive zones such as the “Neolith Ground Zero”, where attendees were guided through the detailed surface manufacturing process, to the “Neolith Style Zone”, featuring moodboards and inspiring samples from international projects bearing Neolith’s signature, the events showcased the brand’s values and emphasized its unique offering based on innovation, design and the technical excellence of its surfaces.
Attendance exceeded expectations at both venues, with nearly one hundred professionals from the industry taking part in them. The audience was highly qualified, with representation from architecture and design firms, manufacturers, distributors and contractors, highlighting the industry’s growing interest in high-performance materials with contemporary aesthetics.
The New Jersey event also featured a special appearance by Vanessa Deleon, renowned interior designer and Neolith brand ambassador in North America, who shared her vision of contemporary design and her experience with the brand, creating a special connection with the audience.
A proposal that inspires and creates new opportunities
“Neolith Ground Zero” at the Neolith showroom in New Jersey.
Attendees particularly praised the experiential approach of the events, which included tactile demonstrations, technical presentations, visual displays, live music and a curated culinary experience. This format allowed for meaningful business conversations and helped strengthen relationships between Neolith’s sales team and local professionals.
In addition, the use of tools such as infographics, panels and moodboards facilitated decision-making and inspired many participants to integrate them into their own studios. This initiative has proven key in paving the way for future collaborations and strategic partnerships, reinforcing Neolith’s position as a trusted partner committed to continuous innovation.
The events in Miami and New Jersey reaffirm Neolith’s commitment to building a direct, experiential and high-value relationship model with professionals. An approach that, combined with the excellence of its materials and its ability to innovate, continues to consolidate the brand’s presence in a key market like North America.