Boutique Nicole + Felicia
Shanghai, China
The elegant wedding
dress boutique that
invites you to dream
dress boutique that
invites you to dream
| Project location: | Shanghai, China |
| Project type: | Boutique |
| Neolith materials: |
Neolith Estatuario |
For the modern bride-to-be, picking out the perfect wedding dress is an important moment and one which will be fondly remembered for many years to come.
Luxury wedding couture is a small, but highly competitive and lucrative market, where the retail experience is almost as important as the clothing itself. As such, brands within this space are continually evaluating the design of their boutiques to best communicate its fashion ethos to customers.
In order to tempt the betrothed in to making one of the most significant purchases of their lives, these shops must reflect the style, sophistication and sensuousness of the clothing sold in it.
This has to encompass everything, from the architectural concept and quality of fabrication to the materials, fittings and furniture specified. Each element has to be just-so.
For Taiwanese wedding dress designer Nicole + Felicia it was the primary consideration when it came to the design of its flagship boutique in Shanghai, China in 2019.
Founded by sisters, Nicole and Felicia Chang, over the last two decades, Nicole & Felicia, has established a global reputation for conceiving visually captivating clothes, using the finest fabrics. The brand’s idiosyncratic style and commitment to using only high-quality cloth has enticed many celebrities including Elephant Dee, Kelly Rowland and Elsa Hosk.
Exquisite Craftsmanship
The idea for the store’s look and feel was developed by Nicole & Felicia’s chief retail designer, Tangzhonghang. He wanted something which would evoke exclusivity and affluence but also be hard-wearing, low-maintenance and easy-to-clean.
He alighted upon Neolith, the pioneering brand of sintered stone. The colour definition and detailing of its patterns, as well its performance and resistance qualities were exactly what he was looking for to complement the Nicole + Felicia’s philosophy and clothing.
Partners for Life
Neolith’s range of surfaces inspired by classical Italian marbles impressed him, with the enduringly popular Estatuario Silk catching his eye and it was decided to specify it holistically within the boutique.
"I fell in love with Estatuario as soon as I saw it, and immediately saw how it could work in Nicole + Felicia Shanghai. The crisp white tones and understated, but characterful, grey veining would perfectly marry within the boutique."
- Tangzhonghang
Overall 240m2 of 6mm Neolith Estatuario was specified across the space’s surfaces, extending from the outer store front across the whole interior. One challenge the fabricators faced when responding to the design brief was to apply the material in such a way to allow visitors to see Nicole + Felicia’s couture in the round. Much like a carefully orchestrated wedding ceremony, Neolith once again proved the essential supporting player without detracting from the central focus of the occasion, the bride in her dress.
This project is in collaboration with Neolith’s distributing partner Techsize, y con la delegación de Neolith en Asia-Pacífico.
Neolith products
in this project
